But surprisingly Instagram didn’t file any opposition (as far as I’m aware of)… although it was the main word behind the conception of Instagram and comprises a “-Gram” word. in International Class 9 (exactly the same Class as Instagram and Actiongram). When you look closer at the etymology, it comes from Greek têle, “at a distance” and grámma, “written character, letter, that which is drawn”.Ī few years ago (in August 2013 to be precise), Telegram Messenger LLP launched “Telegram”, a cross-platform instant messaging service for both mobile and desktop systems, and registered the trademark in the U.S. We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others – so we figured why not combine the two?” We loved how different types of old cameras marketed themselves as « instant » – something we take for granted today. The story goes like this: “When we were kids we loved playing around with cameras. The answer is on their “About – FAQ” page, in the “Where does the name come from?” section (obviously). However, extensions of time may be granted.īut wait! Why should Instagram be the only owner of apps that use the word “-Gram” in their names. In terms of U.S procedure, how does it work? Well, any entity that thinks it will be harmed by registration of a trademark has thirty days from the day the mark is published in the Trademark Official Gazette in which to file an opposition.
In brief, Instagram believes it will be damaged by the registration of the mark “Actiongram” and therefore opposes such registration.
It’s a trademark opposition case between two giants : the mobile photo sharing app “Instagram” (acquired by Facebook in April 2012 for approximately $1 billion) and Microsoft Corporation. You’ve encountered words like telegram, sonogram, audiogram, and the like before? You are perhaps familiar with apps that use the word « -Gram » in their names such as Instagram, Flipagram, Actiongram, Telegram, etc. Telegram, Instagram, Actiongram … Can someone get a monopoly over « -gram »?Įtienne Wery, Thomas Dubuisson - 1131 vues
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